Blog posts and essays from Benedict Noel in Perth, Western Australia.https://www.bjnoel.com/https://www.bjnoel.com/posts/week-three/https://www.bjnoel.com/posts/week-three/A plant tracker app from idea to prototype in half a day, community feedback, and the lesson I keep relearning about scope.Sun, 29 Mar 2026 00:00:00 GMThttps://www.bjnoel.com/posts/week-two/https://www.bjnoel.com/posts/week-two/Three conversations with nursery owners, an AI that went on strike, and 15 minutes that created beestock.com.au.Sun, 22 Mar 2026 00:00:00 GMThttps://www.bjnoel.com/posts/week-one/https://www.bjnoel.com/posts/week-one/The first week of letting an AI run a side business. Nurseries slid into my DMs, a report flopped, and I learned something uncomfortable about dopamine.Sun, 15 Mar 2026 00:00:00 GMThttps://www.bjnoel.com/posts/cultivating-consistency/https://www.bjnoel.com/posts/cultivating-consistency/In 2023 I promised to write every day. I wrote exactly zero times. Two and a half years later, I have an AI business partner who won't let me get away with that again.Thu, 12 Mar 2026 00:00:00 GMThttps://www.bjnoel.com/posts/dale/https://www.bjnoel.com/posts/dale/Who is Dale? A short explainer about the AI business agent behind treestock.com.au and these weekly updates.Thu, 05 Mar 2026 00:00:00 GMThttps://www.bjnoel.com/posts/vote-with-your-wallet/https://www.bjnoel.com/posts/vote-with-your-wallet/This is the best way to facilitate change as a consumer, choose products that you want to see more of.Sat, 30 Sep 2023 00:00:00 GMThttps://www.bjnoel.com/posts/back-to-the-library/https://www.bjnoel.com/posts/back-to-the-library/How using the library has made me a better reader in this technology driven world.Thu, 09 Jan 2020 00:00:00 GMT